User Accessibility Case Study: ProFlowers

My sister recently sent me flowers.  Due to Hurricane Harvey and the fact that I live in a flooded neighborhood in Houston, they took a while to get to me. The flowers didn’t last long but the packaging provided me with the perfect example of accessible and usable content!

I was tired from hurricane recovery when I opened the box. I also wasn’t wearing my glasses, so I was unable to see well.  I don’t get flowers very often, which means I’m unfamiliar with how to care for them.

Luckily, ProFlowers provides excellent directions on their flowers.  Continue reading “User Accessibility Case Study: ProFlowers”

Does Your Digital Product Reach an Older Audience?

As a speech pathologist, I have worked with people in all stages of life — literally from birth to death. When I became involved in the tech industry, I was amazed by the power of technology in the lives of people with health conditions and disabilities.

When the iPod Touch was released, I began using it with my senior patients. They loved the touchscreen interface, and for people with communication difficulties due to strokes or diseases like Parkinson’s and Alzheimer’s, it was a lifeline for communication. Prior to the release of the iPod Touch, touchscreen devices were impossible to get due to the expense.

As tablets became mainstream and apps became plentiful, I became more and more interested in the use of organizational and productivity apps with the older population.  As we age, we all lose vision and hearing. We have memory difficulties and brain fog. We all need more supports as we age, and technology — especially mobile devices — are the perfect solution. Continue reading “Does Your Digital Product Reach an Older Audience?”

Tips for Making Your App or Website More Inclusive

This post is based upon Betsy Furler’s session at the 2017 Global Tech Women Summit.  You can watch her presentation below:

One billion – or 15 percent – of the world’s population has a disability. In addition, we are all aging and losing our vision, hearing, and mobility. This includes people who have cognitive impairments, physical access difficulties, vision impairments, learning disabilities, color blindness, and senior adults. By making your app or website more accessible, you can expand your reach and serve your existing clients more effectively. Continue reading “Tips for Making Your App or Website More Inclusive”